LET’S GET TO IMMUNITY
Played a key role in a statewide COVID-19 vaccine campaign, focusing on social media. I contributed to the design and execution of visual assets aligned with the campaign's content pillars—Connect, Educate, Normalize, and Activate—to build trust, share facts, and drive action. These tactics resulted in highly relatable and impactful social-first content that engaged diverse audiences, including Black/African American, Latino, Asian/Pacific Islander, and Tribal communities.
Designed storytelling pieces like bio-pics, testimonials, and positive news updates to create emotional connections and amplify personal experiences.
CONNECT
EDUCATE
Developed clear, data-driven visuals and shareable graphics to counter misinformation, including deep-dive carousels and animated explainer posts.
NORMALIZE
Created content highlighting trusted voices like community leaders and healthcare workers, as well as peer Q&As and video office hours.
ACTIVATE
Designed instructional guides and “follow-along” visuals to simplify vaccination logistics and inspire action.
Campaign Style Guide
CONNECT ASSETS Examples
Better News break posts - Bio-pics posts
EDUCATE ASSETS EXAMPLES
Headlines - Deep Dives - Animated Data & Goals
NORMALIZE ASSETS EXAMPLES
Testimonials - Office Hours - Ask a Peer
ACTIVATE ASSETS EXAMPLE
Testimonials - Office Hours - Ask a Peer
