The Adult Version of Winning the Egg Hunt
Objective: Inspire adults to make Philly Easter Mini Cookies & Cream Cheesecake bites at home by tapping into nostalgic memories of Easter games.
Strategy: Launch a social media campaign that evokes childhood Easter traditions, creating an emotional connection and encouraging adults to recreate the joy with our cheesecake bites.
Results:
Achieved a 20% engagement increase during the Easter Philadelphia Cream Cheese campaign.
Agency GUT, Miami | Client: Philadelphia Cream Cheese
Instagram & Snapchat Stories
Interactive stories invite users to tap and find the hidden Easter Mini Cheesecake, leading them to the Philadelphia Cream Cheese Cookies & Cream Mini Cheesecake recipe.
Use a poll to let users guess which cheesecake will be the last one standing, inspired by the classic Easter egg and spoon race.
INSTAGRAM POST
Engage consumers with a fun "count the falling Easter Mini Cheesecakes" visual, leading them to the Cookies & Cream Mini Cheesecake recipe.
PAID MEDIA
Dynamic visuals of falling Easter Mini Cheesecakes grab attention and direct viewers to the Philadelphia Cream Cheese Cookies & Cream Mini Cheesecake recipe, boosting engagement and inspiring creativity.
Launch The Easter Ad Hunt: five targeted ads across Easter-related search terms. Users save each ad to a board, hunting for all five. Completing the board unlocks a chance to win an Easter surprise via DM.