Volkswagen's Big ToweL
COVID-19 marked the year 2020. Along with the virus came face masks, hand sanitizer, and, of course, social distancing.
That's why we created Volkswagen's Big Towel. A GIANT towel, with the appropriate distance, so that being at the beach in the summer of 2020 could be a little safer.
In addition, we managed to generate conversation on social media about the importance of maintaining a safe distance during summer vacations.
The results?
Trending Topic #1 in Spain for two consecutive days
+8,000 registered participations
+20,000 interactions
+2,000,000 impressions
Media appearances
And hundreds of people proudly show off the Big Towel on the beach and social media.
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Agency DDB Barcelona, Spain | Client: Volkswagen Spain