The Adult Version of Winning the Egg Hunt
Objective: To engage adults in making Philly Easter Mini Cookies & Cream Cheesecake bites at home by tapping into their nostalgia for Easter games.
Strategy: Develop a captivating social media campaign that evokes childhood memories of Easter games, sparking an emotional connection and driving adults to recreate the experience by making our delightful cheesecake bites.
By implementing this social campaign, we aim to ignite a sense of joy, nostalgia, and creativity among adults, inspiring them to make our Philly Easter Mini Cookies & Cream Cheesecake bites at home. Let's bring back the magic of Easter games and indulge in delicious cheesecake delights!
Instagram and Snapchat stories:
By creating an interactive digital experience that prompts consumers to tap on the screen when they find the hidden Easter Mini Cheesecake. The final frame will redirect them to the recipe for Philadelphia Cream Cheese Cookies and Cream Mini Cheesecake.
Paid Media
By utilizing a dynamic visual element featuring falling Easter Mini Cheesecakes to capture the audience's attention and spark curiosity. Direct viewers towards exploring the recipe for Philadelphia Cream Cheese Cookies and Cream Mini Cheesecake to drive brand engagement and inspire culinary creativity.
Instagram Post:
Objective: Spark active engagement and excitement among consumers by counting the falling Easter Mini Cheesecakes within a captivating visual. Guide them toward discovering the recipe for Philadelphia Cream Cheese Cookies and Cream Mini Cheesecake.
Twitter:
Everyone remembers the classic Easter egg and spoon race from their childhood. We will use Twitter’s polling feature to see if users can guess which cheesecake will be the last one standing- or floating!
Pinterest:
On Pinterest, people are served different ads based on various search terms. What if we could use that function to turn targeting into an Easter game?
Introducing
The Easter Ad Hunt.
An ad that kicks off a hunt for four other ads.
Approach: We’ll target five different Pinterest ads against five different Easter search terms:
General Easter Terms, Easter Craft Related Terms, Easter Dessert Related, Easter Basket Related Terms, Easter egg Related Terms, Easter Game Related Terms
When you find one, it’ll encourage you to save it to a board and keep searching until you find the next one. And so on, until you’ve found all five ads. Once you’ve done that, you can DM us a link to your board, and we might hook you up with an Easter surprise.
